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Lets talk about STRAIGHT hair!

Brazilian Blowout vs. Keratin Treatment

Read More Huffington Post

Brazilian blowout and keratin treatments are hair smoothing treatments used to straighten hair without causing any damage to the hair follicles. These treatments bond protein to the outer layer of the hair, which help smooth, protect, soften, and relax the hair. The bonding process takes place once a flat iron is applied. 

Both treatments remove frizz, add shine, seal in color, and decrease blow dry time, but a Brazilian blowout is often the preferred option. Before we get into the reasons why, let’s discuss these treatments in detail. 

Brazilian Blowout — The product used for this treatment gets its protein from a blend of amino acids and the results are incredible. Before the product is applied the hair is shampooed and carefully dried until only a small amount of moisture remains. Once we apply the product the hair is blow dried and flat-ironed. When the hair is completely dry we shampoo the hair and completely rinse out the product. Next we apply conditioner, rinse it out, and dry the hair one last time. 

Keratin Treatment — Similar to the Brazilian blowout keratin treatments start with shampooing the hair and drying it completely. Next the product is applied and covered with a cap for roughly 20 to 30 minutes. The hair is then blow dried and flat-ironed. Clients leave the salon with the product in their hair and are asked to wash it out after three days. 

Benefits of Brazilian Blowout

One of the biggest benefits of receiving a Brazilian blowout instead of a basic keratin treatment is that a Brazilian blowout is a lot more convenient. The process only takes about 90 minutes whereas other keratin treatments take between two and three hours to finish and you still need to wash out the product after three days. 

Another benefit of getting a Brazilian blowout instead of another keratin treatment is that the process is done as soon as you leave the salon. You can do whatever you want with your hair and the look will last about three months. As mentioned earlier, other keratin treatments require you to wait three full days before rinsing out the product at home. During that time you can’t do anything that will crease your hair, such as putting your hair behind your ears or wearing barrettes or bobby pins. 

Brazilian blowouts don’t harm your hair in any way and we love seeing the look on a client’s face when the treatment is finished.

Blowouts: Are They Really Worth The Money And Time?

BY: Ellie Krupnick Senior Editor of Viral Content and Strategy, The Huffington Post

The Salon Experience

I tried out DreamDry, a newcomer on the New York blowout bar scene (and a business venture of Rachel Zoe). Like a normal hair salon, I got my hair professionally washed before the blowout, one of the most heavenly experiences ever, and took a seat in a salon chair. 

Then the products started. The stylist towel-dried my hair and used Oribe Volumista Mist for Volume on my roots, telling me it works well with the blow dryer heat. Then she added Oribe Maximista Thickening Spray on the ends. The blow dryer, I was informed, was the fancy new Nanoe Hair Dryer by Panasonic (which retails in the $175 range). 

The stylist blew out my hair into curls with a round brush, then curled each one with a hair straightener (but you can also use a curling iron, she informed me) and then pinned each curl up loosely while working on the other ones. At the end, she removed the curls and spritzed me with Oribe Thick-Dry Finishing Spray. It took about 40 minutes in total, and I was left with smooth, bouncy yet understated curls. Success.

The verdict:

Pay for it. Doing it yourself will take too long and come out uneven (or worse, tangled), plus you won’t have all the fancy, expensive products of a “dry bar” sitting in your bathroom. Mine was definitely bouncy, but not slick and glossy like the pro job. This one’s worth the splurge.

BY:Phillip Picardi


The Top 10 Mistakes You're Probably Making When You Straighten Your Hair And exactly how to solve them!


1. You're not starting in the shower.

Let's get one thing clear: no shampoo or conditioner will give you straight hair...

2. The blowdryer is in the wrong direction.

"The blowdryer is what's really the most damaging to the hair,"...

3. Sizzle is the enemy.

 "If you see steam or you hear the sizzle, stop and evaluate the situation,"...

4. You're not using a thermal protectant. 

5. You cranked up the temperature. 

 "The 450-degree setting was designed specifically for in-salon, professional keratin treatments,"...

6. You're not sectioning.

 "You shouldn't be randomly grabbing fistfuls of hair,"...

7. You're repeating yourself.

Passing over hair with the iron more than once won't kill the hair, but you need to find out if it's necessary.

8. Your finish is damaging.

If you have the kind of hair that may frizz or curl up, finishing products are your friends, not your enemies...

9. Your iron is a dinosaur.

That's right. You could be following all of the above steps and still be doing everything wrong...

10. You're only straightening long hair.

Read More...>




The DIY Experience

I approached my own blowout with a heavy dose of skepticism. I didn’t even own a blowdryer before this experiment, and my curling iron game is pretty weak. Plus I didn’t have a round brush nor the fancy Oribe products. I did, however, obtain a high-quality Centrix Q-Zone Lightweight Dryer. I started by spraying Garnier Curl Shaping Spray Gel on my wet hair, then blowing it out. It looked kind of frizzy and full of fly-aways. 

Then I separated the hair horizontally and started curling the bottom layer, spraying each curl with Garnier Flexible Control Anti-Humidity Hairspray as I went along (because I wanted the curls to stay; otherwise they’d fall out). After finishing the bottom layer, I let the rest of my hair down... where it quickly became entangled with the existing curls, making it difficult to pull out the straight hair to curl. 

After 40 minutes, I finished and sprayed my entire head with a healthy dose of Garnier Flexible Control Anti-Humidity Hairspray. It was a little bit messy, a little pouffy and full of fly-away hairs. But it was super bouncy!